By wearing the LOVESTRONG Red Soldier Bracelet, you become an ambassador of change, inspiring others to join the movement and spread love in their own unique ways. Each bracelet sold brings us closer to our goal of one million bracelets and, more importantly, to creating a world where kindness is the norm, not the exception. When you wear the LOVESTRONG Red Soldiers Bracelet, you’re not just wearing a piece of jewelry – you’re proudly donning the insignia of the LOVESTRONG army.